Friday, September 28, 2012

An Introduction to Unique Bid Auctions

Welcome to a new wave in online shopping - unique bid auctions!

The best way to describe how these unique bid auctions work, is a kind of cross between playing a game, and going shopping. Intrigued?

OK, maybe we were exaggerating slightly there, but...allow us to explain. Unique bid auctions are without doubt one of the most revolutionary concepts to smash through the online shopping space since the invention of the internet itself!

Here is how it works. Shoppers or any interested people in fact, can go online and browse through a list of items for sale, just as you could do with any other online shop. But here's where these types of auctions stop being normal auctions, and start being something a little bit special.

Once the shopper finds an item that takes their fancy, they can go on and place their bid, just as they would do on any other online auction site. The winner of the unique bid auctions however, is the shopper with the lowest unique bid.

That's right, the fun of the online auction, just got even more exciting. With this new type of online bidding auction, you no longer have to rely on your bid being the highest bid in order for you to be the winner. As long as the bid you place is unique you are in with a great chance of winning and grabbing yourself a great deal.

This unique bid system is turning the world of online auctions on its head. Where traditional auctions will elect to take the highest bid that has been made, this brand new type of online retail experience will instead take the lowest given bid as the winning one.

In theory this means that, if you were lucky, you could come away with winning bids as low as 1p.

The fun of shopping in an online space which also requires you to think about your bids logically, and therefore try to strategically place the lowest possible unique bid, is clearly catching. Growth in the popularity of lowest unique bidding auctions of this kind has been huge.

I know what you're most likely thinking at this point. Sounds great for the buyer, but how does the auctioneer make enough money to survive if they are selling all of their products at the lowest given bid prices ?

Well, I'm glad you asked! Before a potential customer can place a bid on an item, it's fairly commonplace that they will be required to make a small payment to the auctioneer. By charging a small fee for every bid that is placed, the auctioneer can spread the cost of the product out over all of the bidders on a particular product, and therefore sell their items to the winning bidders at massively reduced prices. Alternatively (although not as commonly) the buyer may be required to pay a small subscription fee in order to take part in the bidding process. Either way the results are the same. An exciting shopping experience and unbelievably cheap products!

Change the way you shop online today. Go on on a journey to discover a whole new world of shopping fun, with unique bid auctions!


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