Today, Times Square is an icon of trade, entertainment, industry, and commercial success. Bright lights, street vendors, multi-story billboards, high-end boutiques, and designer knock-offs are the markers of success in Times Square today. In the early days, the signs of success were much simpler. General John Morin Scott was the first European landowner in the region, staking his name on most of what is now Times Square. He built an estate home, cultivated acres of crops, and bred horses quite successfully. During and after the American Revolution, scores of immigrants were streaming into New York City looking for a chance to make a fortune. Some were already quite successful, while others were holding their last coin.
Yesterday's New York
John Jacob Astor was one of the wealthier immigrants, leaving his native Germany for the New World in hopes that all those rumours of fame and fortune were true (the streets were rumored to be paved with gold after all). Astor saw great potential in the land owned by General Scott and after he settled in New York he turned his sights to real estate. After purchasing it for a reasonable price he sold off bits of the land over the course of time, to other real estate magnates and developers in the area. Astor became the first multimillionaire in America, due to his first business endeavor in the New World. One recurring theme for Times Square has turned out to be that initial chapter of history; put it down to foreshadowing of future times, or to a mysterious something about the soil there.
New York City has always been a place of human divergence, a place where inventors and dreamers came for inspiration. New York City is also the world's first location to have installed electric streetlights. At 46th street and Broadway, the first electric billboard took its place on the side of a bank building. Times Square was a place where entertainment and celebration seemed to grow out of the woodwork. Every location seemed to have its share of high-end hotels, theaters and dancehalls. Time Square was the place to be for the big names in entertainment, during the first years of the 20th century. Charlie Chaplin, Fred Astaire and Irving Berlin helped turn the Square into 'The Tenderloin', apparently the most attractive part of Manhattan.
New York Today
Now that the 21st century has begun rolling along, Times Square has become such a place of blaring international commerce that it has earned itself the nickname 'Crossroads of the World'. Additionally, simply due to the night-time daylight created by the lights of theatres, humongous billboards and ten-foot tall news tickers, Times Square is referred to as the 'Great White Way'. Times Square is alone in its uniqueness and by whichever name you call it, it is a much desired destination spot for travelers from all over the globe.
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