It seems like pretty much everyone these days is jumping on top of the online auction bandwagon. Almost every day a brand new auction website is released and shoppers flock towards it in search of ever greater bargains.
But why are live auctions so popular? Well, this is one of the bigger questions surrounding online auctions, and not one which we could hope to answer completely in the limited time and space we have available to us. But allow us to at least have a go at covering some of the basics.
The term "live auction" is used to describe a lot on an auction website which is still open for new bids. In other words the auction is still live and the sale has not yet been finalised. Almost every auction website now conforms to a system whereby the auctioneers will also give you a handy little countdown clock, which will tell you exactly when this auction will cease to be live. When the time on that clock has counted down to 0, there will be no more bidding permitted on that lot and the online auction will close.
This countdown is one of the things that contribute towards making live auctions so popular. The fact that shoppers and would be bidders can go onto any auction website and see a useful clock which tells them how much longer they have if they wish to bid on the lot, is a common theme which consumers love to see. A live countdown like this is a great way to build up an excitement and a buzz around an online auction. Just ask any online shopper who uses an auction website, and they will all tell you the same thing. That the dying moments of a live auction are some of the most exciting moments in the online shopping experience.
Many online shoppers and bidders say that the excitement and anticipation which they experience in the closing seconds of an online auction, is the single biggest element which keeps them coming back. And of course, this build up of excitement is only made possible thanks to the presence of the countdown clock.
Sitting and watching the final seconds count down and wondering whether you are going to be lucky enough to win the lot, or whether a rival bidder will come in and pip you at the post, is what makes live auctions so exciting to be a part of.
Realistically however, if you came into this article wondering why live auctions are so popular among online shoppers, then the chances are you already know the answer to this. The fact is that if you have ever pondered this question, then you are likely as not, just as big an online bidder as the rest of us! Of course, there are many, many more things which contribute towards making live auctions on an auction website so popular. But what it all ultimately boils down to is the blend it provides between entertainment and shopping.
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